Enter. Expand. Thrive. In India and China.
About Me
Education:
- Master in Electrical Engineering of Swiss Federal Institute of Zurich/Lausanne (Dipl. El. Ing)
- Executive MBA Zurich/Boston
Experiences
VP Sales and Sales Management Asia (2021-2024)
VP Customer Centers Industries (2020)
Global Key Account Manager (2018 – 2019)
VP Global Sales Operations (2016-2017)
Director Sales & Marketing Axetris AG (2011 -2016)
Marketing Manager (2006-2011)
Team Leader Product Management (2001 – 2006)
Product Manager (1999 – 2001)
Studying & working in Beijing, Chongqing & Shenzhen, China
Services

Consulting
China, Asia’s largest economy, and India, one of the world’s fastest-growing major economies, are creating unprecedented opportunities for international businesses. Combined with an expanding network of free trade agreements, these markets have become even more attractive for Swiss and European companies. We help our clients seize these opportunities through practical strategies, local expertise and hands-on business support.
- Market Entry Strategy
- Market Analysis & Opportunity Assessment
- Partner & Distributor Search
- Sales Channel Development
- Cross-Cultural Consulting

Sales Coaching
We support sales professionals and sales managers in their daily work with practical coaching and proven sales methodologies. Our goal is to improve sales effectiveness, increase win rates and help your team focus on opportunities with real business potential.
- Increase your win rate through structured opportunity management.
- Shorten your sales cycle with better qualification and sales execution.
- Improve forecast accuracy by identifying and closing low-probability opportunities early.
Our technology trips are designed for entrepreneurs and business leaders who want to understand India’s innovation ecosystem beyond presentations and reports. Meet successful companies, visit technology parks and universities, connect with local decision-makers and gain practical insights you can immediately apply to your business.
Highlights include:
- Company visits and executive meetings
- Innovation hubs and leading universities
- Networking with business leaders
- Exclusive market insights
- Local business and cultural experiences

Next technology trip: INDIA

Interim Management
I provide interim management services for companies that require experienced leadership, international business expertise and rapid execution. Whether leading a sales organization, driving business development or managing strategic initiatives, I focus on delivering measurable business results from day one.
Areas of expertise:
- Sales & Business Development
- Sales Leadership
- Sales Channel Management
- CRM & Sales Process Optimization
- Performance Management & KPIs
